These guidelines cover the basics of how to visually communicate the Duke University School of Medicine brand accurately. Logos, colors, graphics and fonts are available for download.
Branding & Identity
School of Medicine events are listed on the School of Medicine page on the Duke Events Calendar. Tag the School of Medicine as a cosponsor of your event in the Duke Calendar and it will automatically appear on the calendar list as well as on the SoM Web site Calendar. The Duke Events link will be distributed every other week in the Highlights newsletter.
- Digital Display Panels:
To post your event on the Trent Semans Center and/or MSRB 3 digital display panel, please email a widescreen 16:9 PowerPoint slide or Adobe Acrobat File (preferred) of your slide using one of these downloadable templates to Beky Branagan. The file name should be "date of the event (use periods not slashes), underscore, name of the event." Example: 01.01.19_my.event
- Duke Event Calendar:
The Events Calendar is Duke's dynamic and comprehensive listing of campus events including lectures, conferences, performing arts, exhibitions, cultural activities, etc. which are held on campus and/or sponsored by departments, units, and groups. Users can search by date, topic, type, or group, and can download event details to most personal calendar clients. If you select School Of Medicine as a co-sponsor of your event, your event will automatically flow to the School of Medicine Calendar. Event Calendar
- Duke Health - Posting on Medical Center digital displays
Seventeen digital signs have been installed in public areas throughout DUH and in strategic locations in Duke South Clinics. Requests for content to be added to the digital signs must be completed via a digital sign request form that is available on the Duke Health intranet. Please carefully review the content criteria before submitting your request to ensure the information meets the requirements for posting. If you do not have access to DHE, please email your flyer to email@example.com Post to Duke Health Digital Signage
- DukeFlyer - Posting on digital displays across Duke University campus
Anyone with a NetID can submit flyers to digital signage displays across campus. Users can easily monitor when and where their flyers are displayed. Post to Duke Flyer
- Webdam is a University-wide photo sharing system that provides NetId access to free photography, video and branding assets. Search and download images and video. The School of Medicine folder contains photos and assets related to its departments/units.
- Photo/Video Organization Guide contains best practices for assessing and organizing photographs and digital files.
- Duke Photo/Video Style Guides
Photo Release form - Open areas on campus are considered public space and a photo releases is not required. However, for portraits and photos of specific people, please use the University Photo Release Form
- Instructions for taking a good selfie for web profiles during COVID
- Look good, prepare your hair, clean your glasses, etc.
- Stand about an arm's length away from a wall with your back square to the wall.
- Hold the phone in profile mode (vertically) in two hands, with your arms straight out. (or get someone else to do this)
- Line up your eyes about 1/3 from the top of the viewfinder (if you have the grid turned on put your eyes along the top line).
- Smile, and snap a photo.
- Do not crop the photo as we’ll need to make it fit particular dimensions.
A note about lighting: The best light is natural light; the worst is fluorescent. For a well-lit photo, take the photo outside, standing in shade cast by a solid object (wall or building).
The Duke University School of Medicine (SoM) understands the significance, and supports the use of social media to promote the school and its educational, clinical and research activities. The SoM recognizes and supports professional use of social media, and recognizes that SoM faculty, staff, and health professions students may participate in social media for their personal use.
These guidelines cover the use of social media and internet activities that associate SoM entities, faculty, staff, and health professions students with Duke through the use of a Duke title, email address or other identifying information.
The Duke University School of Medicine Communicators Network consists of communications specialists from departments, centers, institutes, programs and essential units within the School of Medicine and specific individuals from Duke University. The primary purpose of the Network is to enhance communication between the School, the Units and the University.
The SoM communicators Network meets every other month. Parties interested in joining the network or presenting to the network should contact Jill Boy, Associate Dean for Communications for the School of Medicine.
The goal of Duke ProComm to provide opportunities for the communications community at Duke so they can grow and develop in their current roles and gain the necessary experience for advancement opportunities when available.
- Contact Jill Boy for the latest information regarding vendor restrictions at Duke Health during the COVID-19 pandemic.
Warpwire for Video Recording and Editing
- Duke provides secure (NetID-based) video and audio publishing through Warpwire. With Warpwire, anyone with a valid Duke NetID can easily upload and publish video, audio, and image files and share them with Duke and non-Duke users— anywhere, anytime, on just about any modern device. Warpwire also supports the creation of RSS feeds for files it hosts that can be published to places like Apple Podcasts, Stitcher, Google Play, and TuneIn.
Duke University Video Resources
- General Filming Guidance
- Tips for filming on the smartphone
- Policies and procedures for filming on campus
- B-roll to add scenic campus shots and views on Webdam
Closed Captioning Videos
- SoM Branded Zoom Background - Right click the image, select "save image as" and save to your computer.
- Resources for Successful Zoom Interviews and Meetings