Logo Colors

The primary logo color for Duke University School of Medicine is Duke Health blue. Black can be used when there are competing colors or when greater contrast is needed. White can be used for dark backgrounds.

No other colors should be applied.

SoM logo color blue

Duke Health Blue  CMYK 100-68-0-12  |  PMS 287  |  RGB 0-83-155  |  HEX #00569D


 SoM logo color black

Black HEX #000000


 SoM logo color white on gray background