Giving proper space to the Duke University School of Medicine and departmental logos is essential for optimal brand recognition. When possible use 1X minimum spacing as shown in the examples. 65%X spacing can be used in limited space environments.
Dashed lines show buffered area around the School of Medicine logo equaling one shield area width. Your program or unit name should not be placed within this area.
The primary logo color for Duke University School of Medicine is Duke Health blue. Black can be used when there are competing colors or when greater contrast is needed. White can be used for dark backgrounds.
No other colors should be applied.
Duke Health Blue CMYK 100-68-0-12 | PMS 287 | RGB 0-83-155 | HEX #00569D
Black | HEX #000000
White | HEX #FFFFFF