The Branding and Identity Style Guide covers the basics of how to visually communicate the Duke University School of Medicine brand accurately. Duke University School of Medicine is one of 12 schools within Duke University and is also part of the academic medical center known as Duke Health.

Duke Health encompasses the world-class academic health care and research of the Duke University Health System, Duke University School of Medicine, Duke University School of Nursing, Duke-NUS Medical School, Duke Global Health Institute, and the Duke-Margolis Institute for Health Policy.

As such, the School of Medicine branding guidelines have been developed to align and compliment the branding guidelines for both Duke University and Duke Health.

By definition, we can think of our brand as the perception others have of us. Duke University School of Medicine’s brand is a premier medical education and research institution recognized for its entrepreneurial spirit, outstanding faculty, innovative research, unique educational curriculum, and alignment with a world-class health system.

A brand is strengthened by consistent messaging, tone, and graphical approach in all communications. These brand and identity guidelines for the School of Medicine were developed with the goal of facilitating a shared approach to establishing a strong, distinctive identity for the school among its many departments, centers, institutes, offices, and units. Effective brand management protects the integrity of the school’s academic, research, patient care, and community partnership missions.

Questions about School of Medicine branding?
Contact Andrea Martin,, Assistant Dean, Digital & Brand Communications

Brand Guidelines