The Duke University School of Medicine Branding and Identity Guide covers the basics of how to visually communicate the Duke University School of Medicine brand accurately. Duke University School of Medicine is one of 12 schools within Duke University and is also part of the academic health center known as Duke Health. As such, the School of Medicine branding guidelines align and compliment the branding guidelines for both Duke University and Duke Health.

By definition, we can think of our brand as the perception others have of us. Our brand is then strengthened by consistent messaging, tone, and graphical approach in all communications. Effective brand management protects the integrity of the school’s academic, research, patient care, and community partnership missions.

Questions about School of Medicine branding?
Contact Andrea Martin, andrea.s.martin@duke.edu, Assistant Dean, Digital & Brand Communications