The Duke University School of Medicine color palette is designed to work in harmony with the Duke University and Duke Health brands while allowing additional flexibility for departments to represent themselves with a certain amount of individuality.
More variation can be achieved through shade and tint adjustments (see Tertiary Colors), rather than the addition of completely new hues. This will reduce color incompatibilities and keep the palette from drifting too far from the Duke Health and Duke University brands.
NOTE: To ensure compliance with the Americans with Disabilities Act (ADA) for web design, use white text only on the following color backgrounds on a Web site.
- Duke Blue
- Duke Dark Blue
- Duke Gray
- Duke Dark Green
- Duke Purple
- Duke Red
The swatch file contains the primary and secondary colors.
- Download and unzip the School of Medicine Color Swatches for Adobe file.
- Save in a memorable location.
In Photoshop
- Open Photoshop
- Window > Color
- Select the Swatches Tab
- Select the three bars at the top right of the tab (menu) and select “import swatches”
- Go to the saved file. If the file is not visible, select Swatch Exchange (*.ASE)
- Select the file
- Select Load
- Scroll down to the bottom of the Swatch List and look for the folder.
- Use colors as desired.
In InDesign
- Open InDesign
- Window > Color > Swatches
- Select the three bars at the top right of the tab (menu) and select “Load Swatches”
- Go to the saved file.
- Select the file > Open
- Look for the folder on the Swatch List
- Use colors as desired
Primary Colors
Duke Medicine Blue CMYK 100-68-0-12 | PMS 287 | RGB 0-83-155 | HEX #00569D
Duke Blue CMYK 100-75-6-24 | PMS 288 | RGB 0-26-87 | HEX #001A57
Duke Gray CMYK 0-0-0-80 | PMS Cool Gray 10 | RGB 88-88-91 | HEX #58595B
Secondary Colors
Duke Dark Green | CMYK 55-9-95-45 | PMS 575 | RGB 78-115-42 | HEX #4E732A
Duke Green | CMYK 27-8-81-10 | PMS 2300 | RGB 177-185-81 | HEX #B1B951
Duke Orange | CMYK 1-58-100-0 | PMS 715 | RGB 242-133-33 | HEX #F28521
Duke Purple | CMYK 66-88-27-11 | PMS 520 | RGB 105-62-113 | HEX #693E71
Duke Red | CMYK 0-84-81-9 | PMS 7625 | RGB 220-74-56 | HEX #DC4A38
Duke Sky Blue | CMYK 100-28-0-0 | PMS 3005 | RGB 6-128-205 | HEX #0680CD
Duke Yellow | CMYK 3-21-70-0 | PMS 141 | RGB 245-200-103 | HEX #F6C867
Tertiary Colors
HEX #AE3E37 | HEX #FD6F65
HEX #CC6628 | HEX #FDBB7F
HEX #E6AB2E | HEX #FEE5AA
HEX #4E732A | HEX #D7E07D
HEX #6AB3E1 | HEX #B4D9F0
HEX #6476A4 | HEX #A5ADCA
HEX #967A9A | HEX #C1B2C4
HEX #808285 | HEX #BCBEC0