SoM Color Palette

The Duke University School of Medicine color palette is designed to work in harmony with the Duke University and Duke Health brands while allowing additional flexibility for departments to represent themselves with a certain amount of individuality.

More variation can be achieved through shade and tint adjustments (see Tertiary Colors), rather than the addition of completely new hues. This will reduce color incompatibilities and keep the palette from drifting too far from the Duke Health and Duke University brands.

NOTE: for a high enough contrast between text and background, to ensure compliance with the Americans with Disabilities Act (ADA) for web design, only use white text on the following color backgrounds on a Web site. 

  • Duke Blue
  • Duke Dark Blue
  • Duke Gray
  • Duke Dark Green
  • Duke Purple
  • Duke Red

Primary Colors 

 

Duke Medicine Blue swatch

Duke Medicine Blue  CMYK 100-68-0-12 | PMS 287 | RGB 0-83-155 | HEX #00569D 

 

Duke Blue Color Swatch

Duke Blue  CMYK 100-75-6-24 | PMS 288 | RGB 0-26-87 | HEX #001A57

 

Duke Gray Color Swatch

Duke Gray  CMYK 0-0-0-80 | PMS Cool Gray 10 | RGB 88-88-91 |  HEX #58595B 

 


Secondary Colors

 

Duke Dark Green Color Swatch

Duke Dark Green |  CMYK 55-9-95-45 |  PMS 575 |  RGB 78-115-42 |  HEX #4E732A

 

Duke Green Color Swatch

Duke Green |  CMYK 27-8-81-10 |  PMS 2300 |  RGB 177-185-81 |  HEX #B1B951

 

Duke Orange Color Swatch

Duke Orange |  CMYK 1-58-100-0 |  PMS 715 |  RGB 242-133-33 |  HEX #F28521

 

Duke Purple Color Swatch

Duke Purple |  CMYK 66-88-27-11 |  PMS 520 |  RGB 105-62-113 |  HEX #693E71

 

Duke Red Color Swatch

Duke Red |  CMYK 0-84-81-9 |  PMS 7625 |  RGB 220-74-56 |  HEX #DC4A38

 

Duke Sky Blue Color Swatch

Duke Sky Blue |  CMYK 100-28-0-0 |  PMS 3005 |  RGB 6-128-205 |  HEX #0680CD

 

Duke Yellow Color Swatch

Duke Yellow |  CMYK 3-21-70-0 |  PMS 141 |  RGB 245-200-103 |  HEX #F6C867

 


Tertiary Colors

 

Tertiary red colors

HEX #AE3E37 | HEX #FD6F65 

 

Tertiary orange colors

HEX #CC6628 | HEX #FDBB7F 

 

Tertiary yellow colors

HEX #E6AB2E | HEX #FEE5AA 

 

Tertiary Green colors

HEX #4E732A | HEX #D7E07D

 

Tertiary blue colors

HEX #6AB3E1 | HEX #B4D9F0

 

Tertiary dk blue colors

HEX #6476A4 | HEX #A5ADCA

 

Tertiary purple colors

HEX #967A9A | HEX #C1B2C4 

 

Tertiary gray colors

HEX #808285 | HEX #BCBEC0