Colors & Gradients

The Duke University School of Medicine color palette is designed to work in harmony with the Duke University and Duke Health brands while allowing additional flexibility for departments to represent themselves with a certain amount of individuality.

  • Duke Royal Blue is the primary brand color and should be the dominant color in designs.

  • Type should be Duke Royal Blue, Duke Navy Blue, Duke Gray, black, or white reversed out of a dark color from the palette.

  • Secondary and tertiary colors are selected to complement the primary colors and can be used to organize visual content and create visual interest.

Primary Colors

Duke Royal Blue color sample
Duke Navy Blue color sample
Duke Gray color sample

Duke Royal Blue
HEX #00539B
RGB 0-83-155
CMYK 100-68-0-12
PMS 287

Duke Navy Blue
HEX #012169
RGB 1-33-105
CMYK 100-85-5-22
PMS 280

Duke Gray
HEX #58595B
RGB 88-89-91
CMYK 0-0-0-80
 

Secondary Colors

Shale blue color sample
DUSOM dark green sample
Piedmont color sample

Shale Blue
HEX #0577B1
RGB 5-119-177
CMYK 100-0-1-3

DUSOM Dark Green
HEX #4E732A
RGB 78-115-42
CMYK 55-9-95-45

Piedmont
HEX #A1B70D
RGB 161-183-13
CMYK 54-0-100-0
DUSOM red sample
DUSOM orange color sample
DUSOM yellow color sample

DUSOM Red
HEX #DC4A38
RGB 220-74-56
CMYK 0-84-81-9

DUSOM Orange
HEX #F28521
RGB 242-133-33
CMYK 1-58-100-0

DUSOM Yellow
HEX #F6C867
RGB 245-200-103
CMYK 3-21-70-0
DUSOM purple color sample
Ironweed color sample
 

DUSOM Purple
HEX #693E71
RGB 105-62-113
CMYK 66-88-27-11

Ironweed
HEX #993399
RGB 153-51-153
CMYK 35-95-0-0

  

Tertiary Colors

#6ab3e1 color sample
#b4d9f0 color sample
#6476a4 color sample
#a5adca color sample

HEX #6AB3E1

HEX #B4D9F0

HEX #6476A4

HEX #A5ADCA
#967a9a color sample
#c1b2c4 color samples
#e6ab2e color sample
#fee5aa color sample

HEX #967A9A

HEX #C1B2C4

HEX #E6AB2E

HEX #FEE5AA
#cc6628 color sample
#fdbb7f
#ae3e37 color sample
#fd6f65 color sample

HEX #CC6628

HEX #FDBB7F

HEX #AE3E37

HEX #FD6F65
#d7e07d color sample
#808285 color sample
#bcbec0 color sample
 

HEX #D7E07D

HEX #808285

HEX #BCBEC0

  

 Gradients

 

Blue gradient color sample (-45°)

Blue Gradient (-45°)
Duke Royal Blue color sample
Duke Navy Blue color sample

Beginning Color (HEX #00539B)

End Color (HEX #012169)
Gray gradient color sample (-45°)

Gray Gradient (-45°)
Duke Gray color sample
#262626 color sample

Beginning Color (HEX #58595B)

End Color (HEX #262626)
Orange gradient color sample (-45°)

Orange Gradient (-45°)
#fee5aa color sample
#fd6f65 color sample

Beginning Color (HEX #FEE5AA)

End Color (HEX #FD6F65)
Purple gradient color sample (-45°)

Purple Gradient (-45°)
DUSOM purple color sample
Duke Navy Blue color sample

Beginning Color (HEX #693E71)

End Color (HEX #012169)
Red gradient color sample (-45°)

Red Gradient (-45°)
#ae3e37 color sample
#993399 color sample

Beginning Color (HEX #AE3E37)

End Color (HEX #993399)
Teal gradient color sample (-45°)

Teal Gradient (-45°)
#d7e07d color sample
#6ab3e1 color sample

Beginning Color (HEX #D7E07D)

End Color (HEX #6AB3E1)