The Duke University School of Medicine color palette is designed to work in harmony with the Duke University and Duke Health brands while allowing additional flexibility for departments to represent themselves with a certain amount of individuality.
- Duke Royal Blue is the primary brand color and should be the dominant color in designs.
- Type should be Duke Royal Blue, Duke Navy Blue, Duke Gray, black, or white reversed out of a dark color from the palette.
- Secondary and tertiary colors are selected to complement the primary colors and can be used to organize visual content and create visual interest.
Primary Colors | Secondary Colors | Tertiary Colors | Gradients
Primary Colors
Duke Royal Blue | CMYK 100-68-0-12 | PMS 287 | RGB 0-83-155 | HEX #00539B
Duke Navy Blue | CMYK 100-85-5-22 | PMS 280 | RGB 1-33-105 | HEX #012169
Duke Gray | CMYK 0-0-0-80 | PMS Cool Gray 10 | RGB 88-89-91 | HEX #58595B
Secondary Colors
DUSOM Dark Green | CMYK 55-9-95-45 | PMS 575 | RGB 78-115-42 | HEX #4E732A
Piedmont | CMYK 54-0-100-0 | PMS 2300 | RGB 161-183-13 | HEX #A1B70D
DUSOM Orange | CMYK 1-58-100-0 | PMS 715 | RGB 242-133-33 | HEX #F28521
DUSOM Purple | CMYK 66-88-27-11 | PMS 520 | RGB 105-62-113 | HEX #693E71
Ironweed | CMYK 35-95-0-0 | PMS 141 | RGB 153-51-153 | HEX #993399
DUSOM Red | CMYK 0-84-81-9 | PMS 7625 | RGB 220-74-56 | HEX #DC4A38
Shale Blue | CMYK 100-0-1-3 | PMS 7461 | RGB 5-119-177 | HEX #0577B1
DUSOM Yellow | CMYK 3-21-70-0 | PMS 141 | RGB 245-200-103 | HEX #F6C867
Tertiary Colors
HEX #AE3E37 | HEX #FD6F65
HEX #CC6628 | HEX #FDBB7F
HEX #E6AB2E | HEX #FEE5AA
HEX #4E732A | HEX #D7E07D
HEX #6AB3E1 | HEX #B4D9F0
HEX #6476A4 | HEX #A5ADCA
HEX #967A9A | HEX #C1B2C4
HEX #808285 | HEX #BCBEC0
Gradients
These gradients blend horizontally from the upper left corner ("Beginning Color") of the shape to the lower right corner ("End Color"). Gradients should not be cropped and should span the entire fill of the shape where they are applied.
Need a gradient graphic? Please email matt.ray@duke.edu with your request.
Blue Gradient
Beginning Color: Duke Royal Blue | HEX #00539B
End Color: Duke Navy Blue | HEX #012169
Gray Gradient
Beginning Color: Duke Gray | HEX #58595B
End Color: Dark Gray | HEX #262626
Orange Gradient
Beginning Color | HEX #58595B
End Color | HEX #262626
Purple Gradient
Beginning Color: DUSOM Purple | HEX #693E71
End Color: Duke Navy Blue | HEX #012169
Red Gradient
Beginning Color | HEX #AE3E37
End Color: Ironweed | HEX #993399
Teal Gradient
Beginning Color | HEX #D7E07D
End Color | HEX #6AB3E1