Dual Branding

Centers, institutes, programs, offices, and units within the School of Medicine that have and use their own graphical representation/icon should always use the School of Medicine logo in combination with their own icon. The School of Medicine is the primary brand and its logo should be weighted, at minimum, equal to the center, institute, program, office or unit icon.

On business cards, the preferred format has the School of Medicine logo on the front of the card and the center’s logo on the back of the card.