The Duke University School of Medicine color palette is designed to work in harmony with the Duke University and Duke Health brands while allowing additional flexibility for departments to represent themselves with a certain amount of individuality.

More variation can be achieved through shade and tint adjustments (see Tertiary Colors), rather than the addition of completely new hues. This will reduce color incompatibilities and keep the palette from drifting too far from the Duke Health and Duke University brands.

NOTE: for a high enough contrast between text and background, to ensure compliance with the Americans with Disabilities Act (ADA) for web design, only use white text on the following color backgrounds on a Web site. 

  • Duke Blue
  • Duke Dark Blue
  • Duke Gray
  • Duke Dark Green
  • Duke Purple
  • Duke Red