Product Design, Branding, and Marketing

February 22, 2021 - 7:00pm to 10:00pm
Julie Bryce, B.A., freelance Chief Marketing Officer, Michael Laut, MID, CEO of Laut Design

Registration is required: https://duke.qualtrics.com/jfe/form/SV_8cTadnh2zARJUkl

If you have any questions or after registering you find that you will be unable to attend, contact Donna Crenshaw at donna.crenshaw@duke.edu.

The product design section of the workshop will include:

Industry Research: Learn to collect data related to ergonomics, ethnography, style and color preference, to name a few.
Concept Ideation: Visualizing a concept with sketches is quick, effective, and freeform - meaning it leaves an opportunity for variations and improvement.
Digital Renderings: Learn the value of state-of-the-art hardware and software that allow our team to draw on-screen, producing a more true-to-life image.
Digital CAD Modeling: CAD models are engineered solutions that address function related to mechanics, electronics, ergonomics, and dozens of other areas critical to product performance.
Photorealistic Renderings: Rendering techniques get investors interested and customers excited.
Prototype Fabrication: Learn about cutting-edge prototyping capabilities.

The branding section of this workshop will include:

Discuss brand archetypes and how they're helpful navigational stars for startups
Learn how to create a Master Narrative by starting with Why, and then answering How and What.
Learn how to effectively use your Master Narrative for the MVV - Minimum Viable Marketing you need to raise and launch
Workshop your company's Master Narrative in real time